👋 Welcome to rethINK PR, our new weekly newsletter filled with useful PR, content marketing and digital media advice. We tell you what works, what doesn’t and why.
OFF-MUTE 🔈
Love or hate Clubhouse, it's catching on. Our Senior Vice President Samantha McGarry helps out marketers with her advice about joining the club. Weigh the pros and cons and don’t be afraid to listen, learn and maybe add to a discussion.
☑️ What’s interesting besides your latest funding round? With more VCs and the flow of funding like never before, you need to tell a bigger story about who you are, what you’re doing differently and why it’s solving an existing problem. The funding aspect is becoming less important - it just gives timeliness to your story, that’s all. Here's what we recommend to make your story newsworthy.
☑️ Be transparent about your market and competitors. If there are no competitors, reporters often think it’s not worthy of coverage because there isn’t a market. It pays to be honest and explain where you fit in/why you’re different than the others, even if they are direct competitors.
☑️ Lead time for news reporting jumped from three days to two weeks. Don’t wait until the last minute to share your news with a reporter because times (and resources) have changed.
☑️ Hire a thinking agency partner, not just “arms and legs.” According to Beth, our CEO. We’re biased, but that’s excellent advice.