Public trust in the media is at an all-time low.
There is more tension than ever between reporters and the companies they cover.
This dynamic has some companies thinking differently about how to reach their core audiences. But should organizations abandon press outreach altogether in favor of an entirely owned approach?
The answer is no. The decision to stop talking to the press has long-term and far-reaching consequences.
Great media relations programs still provide immediate credibility and awareness across diverse audiences. Great content programs can help companies target specific users, build a following and communicate directly with their most important audiences. Most companies tend to need both.
In this video, Senior Vice President Anne Baker and I explore what is driving the mistrust among reporters, their subjects, and everyday news consumers.