JUST FOLLOWING UP 🙋
📣 Your actions speak louder than words. Literally.
Whether you’re celebrating Pride month, acknowledging Asian Hate or supporting Black Lives Matter, here’s what you need to consider:
☑️ Understand why you care. How do the rights of BIPOC and LGBTQIA+ people affect your employees, your customers and your audiences? How do they shape your products and services? Move from a place that matters.
☑️ Be authentic. Values become real when they are lived. And they need to be communicated in a way that sounds human, not corporate.
☑️ Celebrate, but don’t promote. Join the movement, don’t try to overtake it. This is community building 101.
☑️ Speak the truth. George Floyd didn’t die; he was murdered by the police. Say it like it is. Softening a reality will only cause more harm to the people it affects. Don’t be an unintentional gaslighter.
☑️ Lead with good intentions. Change takes time and won’t happen overnight. Create action plans and communicate updates regularly.
☑️ Show progress. Be honest about where you are and be ready to show substance (donations given, diversity numbers published, policies implemented etc). Owning your part in the process shows leadership, even if you’re admitting that you’re only getting started. Begin where you are.