We are proud to share Hindsight 2020, a book of essays from the InkHouse team about moments of consciousness that opened us up to new points of view. This kicks off our 2020 theme of clarity. We chose it to help us navigate away from the trend toward polarized headlines and dumbed-down content. Clear sight will lead us to the communications strategies that can introduce audiences to more nuanced and complex messages. We love a worthy challenge.
Moments of clarity are also important in PR because they’re the essence of stories that lead to new connections (our theme of 2019). In the book, we explored the kind of clarity that softens us to someone else’s experience and allows it to exist next to our own. This is how we bring people and ideas together, which is the job of PR. We hope you enjoy reading them as much as we do.