OFF-MUTE ๐
๐ Climate change hurts more when we ignore it.
๐ After four years of the Trump administration, climate action is back in the spotlight. President Bidenโs Leaders Summit on Climate starts today.
๐ The good news? The world is ready for change but that also means the bar is higher for whatโs considered meaningful. Business leaders in cleantech, or climate tech as it is called now, will have new opportunities to make an impact.
๐๐ The even better news? Climate tech is getting easier to communicate. Hereโs why:
๐๐ Attitudes have shifted. Millennials and GenZ are an economic force raised in the age of composting, recycling, and making purchases that align with their values. In fact, 66% of consumers are willing to spend more on a product if it comes from a sustainable brand. Farmers are embracing agtech as a way to increase yields and protect their livelihoods amid a changing climate. And with EV charging stations available nationwide, range anxiety is now a thing of the past.
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More proof points. Questions about renewable energy have been asked and answered โ cost, intermittency and subsidy dependency were the common criticisms about solar and wind a decade ago. With improving efficiency and better storage, those objections donโt stick anymore. The good outweighs the bad โ clean energy produced, jobs created and metric tons of carbon eliminated. Remember, you build credibility when you back up ideas with data.
๐๐ฐ Waves of innovation & funding. Private investment dollars are flooding into companies tackling challenges like energy production, electrified mobility, agtech and energy efficiency. Also, investors and policymakers have learned from the capital-intensive mistakes of climate tech 1.0. Watch out Tesla, the competition is coming.
๐๐ฑ Equal access. President Bidenโs commitment to broadband infrastructure investment is a good sign that eventually, most buildings in the U.S. can benefit from connected devices, giving everyone the ability to measure, and therefore manage resource consumption. Itโs the last big barrier to smart technology adoption and could have a major impact on energy efficiency, water conservation, and other climate-related issues.