Client innovators in the spotlight
View in browser
rethinkPR_animation_email

July 19, 2023

👋 rethINK PR is our weekly newsletter with PR, content marketing and digital media advice. We tell you what works, what doesn’t and why.

OFF-MUTE 🔈

🚀 Innovation thrives during down economies.

 

🎯 And it often leads to: 

 

🌱 More efficient solutions;

💪 Stronger business models;

💕 And better customer experiences.

 

🤖 We’ve all seen this play out with AI dominating nearly every industry (and conversation) in 2023. 

 

✨ Inkhouse is proud to know and work with so many AI innovators creating new markets and disrupting old ones. In honor of AI Appreciation Day earlier this week, here’s a spotlight on our #clients in the AI space: 

 

💡Acquia believes AI will alter the underlying foundation of digital experiences, and marketers and technologists will adapt to become more efficient and creative.

 

🏃‍♀️ Airtable ​is making modern AI accessible across the enterprise. Requiring no prior experience with AI or coding, Airtable AI enables the people closest to the work to develop generative AI-powered apps so they can execute work faster and more effectively–enabling teams to accomplish in minutes what once took days or weeks so they can achieve more and drive growth.

 

📊 Amplitude is the digital analytics platform, trusted by leading brands, that delivers a wide range of analytics capabilities including AI-powered predictions and data governance to help companies segment users based on behavior to ultimately inform better product decisions.

 

🏢 Beamery’s AI-powered talent management lifecycle platform empowers companies to hire candidates faster, develop the skills of their workforce, and increase employee retention.

 

📈 CallMiner provides AI and ML-powered conversation analytics to drive business performance improvement.

 

🧱 Databricks is on a mission to help data teams solve the world’s toughest problems with data and AI. 

 

☎️ Dialpad is the leading AI-Powered Customer Intelligence Platform that combines contact center, sales, meetings, calls, and messaging with real-time AI insights to unlock productivity, collaboration and customer satisfaction.

  

🔒 Deep Instinct protects data and prevents threats with the only cybersecurity platform powered by Deep Learning.

 

👀 Honeycomb’s Query Assistant leverages generative AI to democratize observability for all engineers.

 

💻 NEXT Insurance is the leading small business insurtech that leverages AI and machine learning to simplify complex insurance processes in a digital-first platform.

 

🤫 Opaque Systems provides a Confidential AI and Analytics Platform that enables secure multi-party analytics and machine learning directly on encrypted data.

 

💬 Persado’s Motivation AI helps brands drive customer engagement and revenue using proven emotion-informed language.

 

🔢 Rasgo provides an AI-orchestrated self-service analytics platform, bringing the power of GPT to the Enterprise Data Warehouse in a secure and trusted manner.

 

☁️ Samsara’s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy. It is the pioneer of the Connected Operations Cloud, which allows organizations that depend on physical operations to harness IoT data and AI to develop actionable insights and improve their operations. 

 

💛 Sinch’s Conversational AI solutions create an omnichannel, always-on CX hub, enabling brands to create stronger, more human-like connections with their customers.

 

💰 Trovata’s generative AI tool for finance and treasury teams leverages OpenAI’s ChatGPT technology to automate cash reporting and business intelligence. 

 

🦸 Veriff’s identity verification (IDV) solution enables businesses to protect against the threats that can accompany AI, such as fraud.  

 

🙌 Vianai’s human-centric approach to AI harnesses the power of the technology, without the hallucinations and errors commonly associated with gen AI solutions. 

 

▶️ Wistia is helping clients prepare for AI’s inevitable role in marketing and video content creation by testing tech’s capabilities (and limits) ahead of their own AI product launches.

 

💥 XFactor.io’s AI-powered platform is disrupting traditional go-to-market planning and enabling revenue-based decision making at scale.

POV 💡

💬 The massive hype around generative AI carries mixed sentiments, as some voices tout its potential while others caution about risks. Our Executive Vice President Tiffany Darmetko recently sat down with Co-founder and CEO Randall Ward of #client Appfire to hear his optimistic yet practical view on how AI is changing business as we know it. Read the Q&A.

JUST FOLLOWING UP 🙋

👩‍⚖️ AI has taken over Washington D.C. with a frenzy and there’s a race to regulate. CEO Maura Corbett of Glen Echo Group, our new public affairs partner, looks at AI as the real Web 3.0—not crypto, blockchain or the decentralized web—because it’s so transformative. It’s moving quickly and, in many ways, we’re not prepared. She recently chatted with our CEO Beth Monaghan about why public affairs should be a priority for all tech companies. ICYMI, here’s a recap of their conversation. 

CLIENT INK ✨

CIO-INFLUENCE-LOGO-2

Thought Leadership

Taking AI to New Heights: Artificial Intelligence Appreciation Day – July 16th

2560px-CNBC_logo.svg-2

Broadcast

It’s still the early days of the A.I. wave, says Samsara CEO Sanjit Biswas

GeekWire-logo-transparent-3

Thought Leadership

AI and coding: How these tech companies are using generative AI for programming

humanresourceexecutive

Thought Leadership

Anticipating NYC’s anti-bias law, Beamery conducts an internal AI audit

2e0f49f0-cb8d-4ce1-9654-0aa5ab4177f6-1603205185413

Thought Leadership

GenAI is making an impressive impact on the customer life cycle

NBC_Bay_Area-1

Broadcast

Artificial Intelligence Gets Warning From White House

VentureBeat_logo.svg-4

Product News

Opaque Systems unveils confidential AI and analytics tools ahead of Confidential Computing Summit

sa-logo

Data Storytelling

New report warns of cybersecurity risks in generative AI technology

WSJ_Logo.svg-1

Acquisition News

Databricks Strikes $1.3 Billion Deal for Generative AI Startup MosaicML

OPEN TABS 📱

📌 AppFire CEO Randall Ward On AI

📌 Category Disruption: Embrace The New And Old

📌 How Public Affairs Shapes And Regulates Digital Markets

📌 Sam Whitmore’s Six Media Trends To Watch In 2023

📌 The State Of Martech In 2023 

📌 Q&A On Generative AI With Insider’s Stephanie Palazzolo

📌 What ChatGPT Does Well For PR Today    

“Artificial intelligence is the biggest technology shift we’ve seen since the advent of cloud/mobile and no aspect of life is going untouched. With that change comes skepticism from policy, business, financial and consumer stakeholders, making it critical to understand the emotional drivers of the audiences you’re communicating to. Nuanced storytelling is critical in the age of AI.”

 

— Jason Morris, president, Inkhouse

💬 Tell your friends to subscribe here

📕 Bookmark our newsletter archive

InkHouse_Logo_White-01
Facebook
LinkedIn
Twitter
Instagram
YouTube

Inkhouse, 1075 Main St, Suite 120, Waltham, MA 02451

Unsubscribe Manage preferences