👋 rethINK PR is our weekly newsletter filled with useful PR, content marketing and digital media advice. We tell you what works, what doesn’t and why.

OFF-MUTE 🔈

✨ Changemakers are the new thought leaders. 

💡🌎  They are true innovators who do special things to make our world a better place. 

💬  And we are proud to know and work with so many of them — creating new narratives and changing old ones: 

👨‍👧‍👦 Brightline is revolutionizing behavioral health care for kids, teens and their families.

🚀 Capella Space is making high-quality, timely Earth observation data more accessible to support mission-critical decision making. 

🌱 Crop One is pioneering agricultural innovation to support more sustainable, local food systems around the globe.

🧱 Databricks is on a mission to help data teams solve the world’s toughest problems with data and AI. 

🩺  Incredible Health is transforming nurse staffing by helping healthcare professionals find and do their best work with its award-winning marketplace technology.

🌎  Molekule is on a mission to solve the global air pollution crisis by reimagining the future of clean air.

🍄  MyForest Foods is harvesting a new approach to meatless foods to significantly reduce the carbon, land, and water usage used in traditional food production.  

💻  Netskope helps shine a light on the mental health impacts of working in the cybersecurity industry.

💸  Remitly is reinventing finance for immigrants. 

💜  Root and Rebound is helping formerly incarcerated people navigate reentry into their communities and families. 

👩‍🏫  The Saul Zaentz Early Education Initiative at the Harvard Graduate School of Education is working to improve the quality of early education for our nation’s youngest learners.  

🛠️  ServiceTitan is building a software platform powering the trades. 

🏃‍♀️ Strava is a sports community that connects millions of athletes all over the world through the sports they love. 

🔎  The Markup, a nonprofit news organization, is investigating how technology is reshaping society. 

🏥  UMass Memorial Health takes a community-first approach to healthcare, supporting residents with wraparound behavioral and mental health services in and outside of the hospital walls.

JUST FOLLOWING UP 🙋

✨ A true changemaker helps others see beyond today and imagine what’s possible— a clear vision for how things must evolve over time. The most effective way to do this is through strategic storytelling. So whether you’re an early-stage startup crafting the first version of your story or a legacy player rewriting its story to find its competitive advantage in an evolving market, you have an opportunity to [re]shape the narrative and tell the world what has changed and why it matters now. Remember, your story is the catalyst for your entire business strategy. 

THE DOWNLOAD 👩‍💻

⬇️ Facebook’s updated Feed format is modeled after TikTok.

⬇️ Instagram’s Boost feature allows you to turn Reels into ads. 

⬇️ LinkedIn rolled out a carousel feature (finally).

⬇️ Reddit added an option to reply with a GIF in the comments. 

⬇️ YouTube and Shopify are partnering to provide live shopping features for users.

OPEN TABS 📱

📌 Inkhouse: The Agency For Changemakers 

📌 How Change Happens: 8 Insights From The Inkhouse Changemakers Series 

📌 Confidence Isn't Vision: How To Be A Real Changemaker 

📌 8 Key Elements Of Thought Leadership 

📌 6 Key Elements To Crafting A Strategic Narrative 

📌 Why It’s Time To RethINK PR 

“Being a changemaker requires confidence and competence. Entrepreneurs and business leaders need vision, substance, good intentions, and empathy to make real change happen within their industries and communities.”

— Beth Monaghan, founder & CEO, Inkhouse

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