Cybersecurity Awareness Month—is it the best or worst time to stake your claim as an industry leader?
Jumping in on a month that raises awareness of the growing risks of cyber threats seems like a no-brainer.
But with so many voices in the conversation, it’s easy to get drowned out.
Add value, or you risk spending a whole lot of marketing power on little to no return.
Don’t just add to the noise–drive impact. Cybersecurity marketing leaders shared with us how they approach October (and beyond), with tips that apply to nearly any industry at any time of year:
🔐 Time major product milestones strategically
🤝 Balance messaging across audiences
❗Don’t just speak for the sake of hearing your own voice
🧠 Utilize the credibility of experts
“Cybersecurity marketing is actively evolving now. It's no longer enough to message solely on stopping threats; we need to focus on how our experience and expertise working with organizations like yours will help you successfully protect your organization and keep your employees safe.” - Lisa O’Reilly, VP of Marketing, iVerify
Learn more about how our clients stay relevant during Cybersecurity Awareness Month in our latest blog post.
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