OFF-MUTE 🔈
💃 We all know how to pivot on a dime at this point.
🌪️ It’s been years of turbulence.
✍️ Most of us have a few plans prepared for whatever 2023 throws at us.
🤔 Consider all of the “what if” scenarios — planning for the worst is useful. However, don’t get stuck there worrying it into reality.
👀 Stay focused on what’s happening now. This helps us envision the future so we can drive attention (and revenue) in the year ahead.
💬 Here’s what we recommend:
💪 Decide on a goal (and stick to it). What are you actually trying to accomplish? Understand your company’s unique inflection point and map your communication strategy to it. Whether you’re raising capital, creating a new category, launching a product, or rebuilding your reputation after a layoff – team alignment is the foundation of success.
🎯 Target a specific audience. Don’t be everything to everyone. Focus on your top three personas. This keeps your value proposition clear and tight.
💎 Crystalize your story. Shape a narrative that shows how you think, not just what you do. Clarify the key messages, delete the jargon and fluff, and don’t overlook the visuals (because those matter as much as the words).
📱 Be selective. Companies have more channel options and publishing opportunities than ever before. Protect your brand (and resources) by honing into the areas that will have the most impact (hint: look for ones that add value to your current and prospective customers). Build your distribution strategy around these tactics to not only reach your target audience but to also scale your point of view.
🧪 Choose one experiment. Try something new. Host an event. Create a video podcast series. Encourage your execs and SMEs to build their presences on LinkedIn. Whatever you choose — commit to it. And it’s okay if it doesn’t work out as planned.
💅 Brush up on the basics. A good reputation takes time, focus and resources to build and maintain. Get your ducks in a row by training and prepping your spokespeople, writing the damn crisis plan and developing that ROI list you can cite to the press. Why wait?