--- title: How qualifications are changing in 2024 --- How qualifications are changing in 2024 | View in browser December 14, 2023 👋 rethINK PR is our weekly newsletter with PR, content marketing and digital media advice. We tell you what works, what doesn’t and why. OFF-MUTE 🔈 ✨ The role of communications is changing and growing influence at the C-level.    🏆 It’s now being recognized as a strategic contributor to a company’s success, brand and market leadership.    💬 Good communicators are seen as key advisors guiding critical business decisions that help build (and repair) reputation and the bottom line.    💥 But, they are in high demand after consecutive years of geopolitical and economic issues and cultural landmines.    🚀 BerlinRosen Holdings recently launched Brightmode Talent, a recruiting agency that helps companies find and place top communications professionals. The team is led by Tammy Phan, who has more than a decade of recruiting experience working with organizations of all sizes and industries. She is also a nominee for PRWeek’s 2024 DE&I Champion of the Year award, and we couldn’t be prouder!   💡 We asked Tammy about the current hiring climate and the trends driving it. Here’s what it takes to qualify as a communications leader in this environment:    🌱 A mix of backgrounds, skills and experiences is top notch. Many companies had to reduce headcounts or navigate crises this year and need communications pros to help shape the rebound strategies. Brands should hire communicators with diverse backgrounds, experiences, skill sets and some familiarity with everything from earned to digital to crisis management.   🔥 An innate ability to adapt (and integrate) quickly. The world is moving fast right now and innovations like AI are reimagining how communicators share stories and interact with audiences. Communications candidates need to demonstrate that they can pivot on a dime, integrate seamlessly with marketing, and use a variety of distribution tactics beyond press releases. They also need to be creative problem solvers that can balance both short- and long-term business objectives.   💯 Cultural competence is a must-have, not a nice-to-have. Communicators must be able to understand audiences and meet them in the moment. This requires a higher level of social consciousness when crafting messages and deciding when it’s appropriate to make a public statement (or not to). This is one of the hardest challenges facing businesses today, and it’s contributing to a growing need for strategic communications in 2024.   Need help hiring the right comms leader? Contact Brightmode Talent at hello@brightmode.com or visit Brightmode.com to learn more.  JUST FOLLOWING UP 🙋 🤔 Should you expand your PR in-house team or hire an agency? Here are some considerations for 2024 planning.  CLIENT INK ✨ Broadcast Generative AI can help speed up the hiring process for healthcare industry: Incredible Health CEO Data Storytelling Is there significant potential for apprenticeships in the US market? Executive Byline In the brave new AI world, demonstrating this one mindset will get you the job Broadcast Meta’s pixel code tracks students from kindergarten to college THE DOWNLOAD 💻 ⬇️ Threads rolled out a new tagging feature, similar to hashtags.  ⬇️ LinkedIn expanded its newsletter customization tools.  ⬇️ X plans to bring video to Spaces. ⬇️ TikTok might not be banned in Montana.  OPEN TABS 📱 📌 2024 Marketing Communications Budget Planning  📌 7 Ways Comms Help Recruit And Retain Top Talent  📌 BerlinRosen Holdings launches talent recruitment agency  📌 Build Trust With Your Words And Actions  📌 Communication, and Chief Communications Officers, Rise in Importance  📌 Communication's Influence In The C-Suite Is Growing  📌 DIY PR Or Hire An Agency?  📌 How To Communicate During A Layoff 📌 How To Hire A PR Agency  📌 How To Find Your Creative Edge Post-COVID    📌 You Inherited A Comms Program. Now What?  “Often companies wait too long to hire a communications leader. There’s an opportunity to bring them in sooner and shape the business strategy from the beginning.”   — Tammy Phan, Head of Talent, Brightmode Talent 💬 Tell your colleagues and friends to subscribe here Inkhouse, 1075 Main St, Suite 120, Waltham, MA 02451 Unsubscribe Manage preferences | | --- |