How the market will impact corporate storytelling in 2024
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September 14, 2023

👋 rethINK PR is our weekly newsletter with PR, content marketing and digital media advice. We tell you what works, what doesn’t and why.

OFF-MUTE 🔈

🙌 We’re finally seeing positive signs in the economy. 

 

🗓️ It's been a slow, strange year with most investments going to seed rounds—creating an unusual hourglass shape in the funding landscape. 

 

🌄 However, there is light on the horizon: mega rounds are on the rise, some hotly anticipated IPOs are in the queue, and AI and climate tech companies are starting to hit growth stage.

 

💡 So, what’s the state of things heading into Q4 and 2024? Our President Jason Morris offers his perspective and a few predictions: 

 

💸 Watch early bets turn into long-term wins. “We expect to see a balancing out of venture investment as the IPO market thaws and a lot of the early bets in generative AI and climate hit growth stage. This will require companies to scale quickly and build brands with customer, partner and talent audiences. We will be on the lookout for a bounce back in growth rounds (Series B, Series C), especially in the back half of 2024.”

 

🙊 Stand out after laying low. “Many companies weathered layoffs, downrounds and budget reductions in 2022 and 2023. It’s also been one of the more challenging IPO environments of my lifetime. Brands that chose to lay low will begin to re-emerge. It’s a great time to crystalize your corporate narrative based on the current media climate.” Which brings us to Jason’s next point. 

 

🔮 Prepare for a competitive market in 2024. “As we see more companies test the public markets, the environment will become more competitive. We recommend that you double down on your business story, identify the most effective ways to earn third-party validation and plan ahead. Don’t forget to bring in your communications team early—the more time we have to think, develop assets, strategize and prepare, the better the outcome.” 

JUST FOLLOWING UP 🙋

💥 Journalists are approaching funding news with more skepticism and selectivity than ever. If you’re planning an announcement in the coming months, download our Funding News Guide for tips and business press insights.  

CLIENT INK ✨

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IPO

Restaurant chain Cava raises $318 million in long-awaited IPO

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Funding News

Nvidia and Capital One back Databricks at $43 billion valuation in latest funding round

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Funding News

Impulse Space is flying high with new funding led by RTX Ventures 

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Funding & Renaming News

Energize Capital just raised $300 million to back growth-stage climate tech startups. Here's the 11-slide pitch deck it used to get investors on board.

THE DOWNLOAD 💻

⬇️ Google’s antitrust trial against the U.S. Department of Justice began this week. 

⬇️ Threads is facing controversy after censoring Covid-related content. 

⬇️ TikTok Shop, an in-app ecommerce feature, is now open. 

⬇️ LinkedIn is making branded content searchable and bringing transparency to paid partnerships. 

⬇️ X is suing California over its content moderation law. 

OPEN TABS 📱

📌 Funding News: Double Down On Your Business Story   

📌 How Big Venture Rounds And Bigger IPOs Are Changing Tech PR

📌 How To Engage Your Investors In PR

📌 Inkhouse “Meet The Press” Panel: The IPO, SPAC & Funding Whiplash

📌 PR In A Challenging Market

📌 The Tech PR Debate: Proactive Media Or Build Your Own Newsroom?

📌 7 PR Predictions For 2023: A Rebalancing   

📌 6 Things To Remember When Managing Comms Through IPO 

📌 5 Budget Planning Tips For 2024

"Overall, the environment in 2024 looks to be much more positive—and competitive—for corporate storytelling.”

 

— Jason Morris, president, Inkhouse

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