OFF-MUTE 🔈
💥 The stakes are higher now for content.
✨ When everyone has a platform, quality rises to the top. But it must be authentic and trustworthy.
🤖 Recently, we’ve seen numerous examples of AI scams–everything from unauthorized voice clones to fake travel guides and phony literary magazine submissions.
🗓️ This is a moment in time when transparency matters a lot.
📝 Business leaders must have a proactive content strategy when it comes to AI experimentation. Here’s what we recommend:
☑️ Have an AI policy. Create and share internal guidelines that explain how and which/what AI tools can be used in the workplace. This can evolve over time, but it communicates what’s appropriate (and what’s not) and keeps everyone responsible on the job.
☑️ Double-check your facts (and backlinks). Whose information are you resharing? Remember, AI hallucinations can get information wrong. AI can also generate content that violates copyright laws.
☑️ Note the author(s) and publish date. If an AI tool was used in conjunction with a human, say so. With the rising adoption of this technology, it’s becoming increasingly important for brands to date their content and spell out who contributed to writing it to uphold credibility.
☑️ Cite authentic sources. Real people or organizations with real expertise and real data. It’s critical to give credit where it's due.
☑️ Edit ruthlessly. People will spot manufactured content in seconds. If you use generative AI to inform a first draft, take the time to add your voice and edit out unrealistic context.
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