content marketing strategy
Blogging is a critical component of any content and communications strategy — and with so much hype around investing in video, digital and social media, it is something that easily gets overlooked. When executed properly, a blog can help build brand awareness and authority, increase website traffic, engage potential customers or leads, and amplify content and media coverage to new audiences.
Are you considering creating a blog to help support your business goals? Our team put together a checklist as part of the InkList Series to help get you started:
- Blog strategy
- Content creation
- Design assets
- Blog web design & programming
- Promotion strategy
Download our FREE blog checklist by completing the form to the right.
The InkList series brings you PR, social and digital insights packaged together to help streamline and drive your marketing teams forward.