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title: PR 101 on repeat
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Our best advice shows you how we think

| View in browser September 6, 2022 👋 rethINK PR is our weekly newsletter filled with useful PR, content marketing and digital media advice. We tell you what works, what doesn’t and why. OFF-MUTE 🔈 🔁 It’s not a message unless it’s repeated.   ☝️You’ve heard us say this before.    📕 That’s why it’s so important to find new ways to tell – or repeat – your story (and key messages) to make it stick.    ✉️ We refer to rethINK PR as a thought leadership newsletter. But really, it’s a content marketing tool that allows us to share our point of view and reinforce what our brand is all about.    💬 But we’re not here to just talk about ourselves – our goal every week is to provide actionable advice or to help you \[re\]think PR from a new perspective.    ✨ So, whether you’re getting back into the school grind or shrugging off Summertime Sadness, this week we’re giving you some PR inspo by recapping our best 101 advice:    ☑️ Fear is not the only way to capture attention. Give people hope and show them what they have to gain.    ☑️ Double down on your business story. Drop the tech particulars and tell a bigger story about who you are, what you’re doing differently and why it’s solving an existing problem.    ☑️ Balance what you do with how you think. PR requires you to have a POV. As our CEO Beth Monaghan likes to put it: “Manufactured ideas are easy to spot and easier to ignore.”    ☑️ Treat every interview like a broadcast interview. Come into every media interview with the three points you want to make. Write them as soundbites and practice out loud, in front of a mirror. We’re not joking. Cite data and real-world examples when you can. This will make you more relevant, engaging and quotable. Pro tip: We recommend brushing up on media training 1x per year.    ☑️ Timing is everything. Does your story tie into a larger trend? Why should the reader, listener or viewer care now?    ☑️ Media relations is still not enough. Earned media is important, but it’s fleeting. You need to lean into content marketing on your owned channels to build your audience.    ☑️ Keep it real. People want to buy from (or work for) people they like and trust. Be you online and offline.    ☑️ Change is the only constant. We are living through unprecedented times. Remember, crisis management isn’t an “if” but more of a “when” thing. Without a plan, PR can only make a crisis less bad.    ☑️ Relationships matter. People are craving real human connections and experiences. Spend time building a community, not just an audience.    ☑️ Influence in new ways. Start a newsletter like this one. Launch a podcast. Or partner with influencers to expand your reach.    ☑️ Balance speed with substance. Your launch is a one-time opportunity: don’t squander it to excitement or impatience.    ☑️ Say more with less. When good messages are hard to read, people miss them. Spend time brushing up on your copywriting skills.     ☑️ Quality over quantity, always. Quality is performing better than gimmicks because people are overwhelmed with volume. Focus on one hub to create new, quality content often.   ☑️ Practice what you preach. Actions really do speak louder than words — your audience is watching (and judging) your every move.    ☑️ Good PR cannot fix a bad product (or business model). Changing your messaging might improve brand perception but that doesn’t guarantee loyalty from your customers — adding value to their experiences or making their lives better does.  JUST FOLLOWING UP 🙋 📣 There are lots of reasons why we’re rethinking PR these days. ICYMI: Here are four major trends changing the comms game (and the playbook too).  CLIENT INK ✨ Thought Leadership In Times Like These, Customer Service Leaders Can Learn A Lot From Gardeners Blog Post Integrating digital olfaction into the blockchain for enhanced ingredient traceability  Funding News ​​Incredible Health valued at $1.65 billion after latest fundraise  THE DOWNLOAD 👩‍💻 ⬇️ Twitter is finally testing its edit feature.  ⬇️ LinkedIn now lets users pin comments in the reply section to help boost post engagement. ⬇️ SnapChat added a dual camera option to be more like BeReal. OPEN TABS 📱 📌 Broadcast Media 101: Start By Knowing Why The Viewer Should Care 📌 Bylines 101: Make Contributed Content Strategic 📌 Community Building 101: Make It About Them, Not You            📌 Copywriting 101: How To Say More With Less 📌 Crisis Communications 101: Not If But When 📌 Data Storytelling 101: How To Use It To Strengthen Your Story  📌 Funding News 101: Double Down On Your Business Story 📌 Influencer Marketing 101: Influence Comes In All Shapes And Sizes 📌 Launches 101: How To Bring Your Story To Market 📌 Media Dinners 101: Build Long-lasting Relationships 📌 Media Relations 101: On & Off The Record, Embargo Vs. Exclusive, & Outreach Methods  📌 Newsletters 101: Speak Your Words To Your Audiences 📌 Product News 101: Balance What You Do With How You Think 📌 Social Media 101: To Post Or Not To Post 📌 Thought Leadership 101: PR Requires A POV 📌 Training 101: Treat Every Interview Like A Broadcast Interview  📌 Visual Storytelling 101: Keep It Real       “PR isn’t just about shaping reputations; it’s about building communities. This requires a business leader or company to be intentional with their words and actions.”   — Beth Monaghan, founder & CEO, Inkhouse       💬 Tell your friends to subscribe here 📕 Bookmark our newsletter archive 🐦 Tweet now about this week’s topic Inkhouse, 260 Charles Street, Suite 200, Waltham, MA 02453 Unsubscribe Manage preferences |
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