Revenue is built upon a strong reputation

December 21, 2023

👋 rethINK PR is our weekly newsletter with PR, content marketing and digital media advice. We tell you what works, what doesn’t and why.

OFF-MUTE 🔈

🔮 What’s in store for 2024?

🤔 It’s difficult to predict. But, here’s what we do know:

💰 Revenue is built upon a strong reputation.

🤝 This requires trust, which is hard to establish and easy to lose.

💡 We’re closing the year with a recap of our top advice from 2023 (because it’s not a message unless it’s repeated, right?):

✨ Find your North Star. Make your strategic narrative memorable, clear and compelling by describing shifts in the market, keeping some tension and inserting specificity into big concepts.

💃 Stand out after laying low. Plot your marketing moments, prep your spokespeople and show up where it matters most after weathering challenging times.

🔪 Know that CEO stakes are higher than ever. Put your people first, use your values to guide every business decision and build trust with your words and actions.

💥 Prevent an issue from becoming a crisis. Avoid communications that hurt more than they help. Always balance speed with wisdom.

🌱 Find common ground. Shift the tide toward hope during trying times by communicating shared goals and listening (not talking) more.

🖼️ Bring attention to the category, not just your company. Prioritize category wins over company wins when educating an audience about a new market.

👏 Lean on advocates. Validate your company’s vision and technology through customer storytelling.