Have you read a Substack recently?
The world of traditional media is changing. We know that, and have known that. It seems like everyone has a newsletter these days (hello! 👋), but not many cut through the noise with substance.
We’ve been in the PR and comms world since 2007 and have great relationships with top journalists. It’s been tough to see the media landscape undergo mass layoffs and closures, but opportunity looms as journalists innovate and capture eyes and ears nonetheless.
We’re watching the future of journalism and outside of the behemoths like The New York Times, which have found a way to capture broad audiences with vertical offerings like Cooking and Wirecutter, etc., right now there's a heavy dose of entrepreneurialism.
One of the smartest, and potentially lucrative platforms, is Substack (no offense, Medium! We love you too!). From Bloomberg’s Eric Newcomer who started Newcomer to TechCrunch’s Ron Miller who writes Head in the Cloud, we’re seeing a lot of great journalism on Substack.
We advise clients to keep an open mind about Substack. Influence tends to travel with journalists, which is why we’re following all of the moves closely. Check out some of the tech newsletters we subscribe to and follow.