It’s become trite to call our current moment “unprecedented,” but it would be hard to argue that there has been a more tumultuous presidential election in the 21st century.
Inkhouse clients fall broadly within the private sectors of enterprise and consumer tech, healthcare, clean energy, and real estate. Like all Americans, and most of the world, our clients are affected by public policy decisions, but most don’t regularly engage in public political discourse — and, in fact, actively avoid doing so.
To say things are getting heated is an understatement. It’s increasingly hard to completely avoid politics, especially when prominent tech investors start to publicly take sides. Journalists will want to discuss what’s going on in politics in briefings and interviews because Tuesday, Nov. 5 will affect every industry, one way or another.
So how are we currently advising clients in this turbulent political environment?
✔️ Be prepared: From now until November, every executive could be asked about any aspect of the presidential race at any time.
✔️ Be creative: Find adjacencies in the media cycle and talk about what you know.
✔️ Be flexible: You may very well need to pivot your media plans on (very) short notice.
✔️ Be disciplined: Now is definitely not the time to faff about and find out. Spicy takes no longer happen in a vacuum — make sure your social team is buttoned up.
✔️ Be resourceful: Your PR team is here to help.
Read more in our EVP and CA GM Anne Baker’s insightful blog post.
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