Unprecedented times is an understatement.
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Weekly strategic communications advice to help you drive relevance and impact

July 31, 2024

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It’s become trite to call our current moment “unprecedented,” but it would be hard to argue that there has been a more tumultuous presidential election in the 21st century.

 

Inkhouse clients fall broadly within the private sectors of enterprise and consumer tech, healthcare, clean energy, and real estate. Like all Americans, and most of the world, our clients are affected by public policy decisions, but most don’t regularly engage in public political discourse — and, in fact, actively avoid doing so.

 

To say things are getting heated is an understatement. It’s increasingly hard to completely avoid politics, especially when prominent tech investors start to publicly take sides. Journalists will want to discuss what’s going on in politics in briefings and interviews because Tuesday, Nov. 5 will affect every industry, one way or another.

 

So how are we currently advising clients in this turbulent political environment?

 

✔️ Be prepared: From now until November, every executive could be asked about any aspect of the presidential race at any time.

 

✔️ Be creative: Find adjacencies in the media cycle and talk about what you know.

 

✔️ Be flexible: You may very well need to pivot your media plans on (very) short notice.

 

✔️ Be disciplined: Now is definitely not the time to faff about and find out. Spicy takes no longer happen in a vacuum — make sure your social team is buttoned up.

 

✔️ Be resourceful: Your PR team is here to help.


Read more in our EVP and CA GM Anne Baker’s insightful blog post.

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  • Meta open sources its AI models, Llama AI, allowing developers to train them with proprietary data. Wonder what the metaverse is going to look like by allowing so many players in their AI universe?
  • Reddit launches Lead Generation Ads; true Redditers will be pissed while marketers rejoice.
  • WhatsApp has 100 million users. Now that’s an audience. How will they cash in?
  • Is X in trouble financially? Elon might say no, but data and CEO Linda Yaccarino fighting an uphill battle tell a different story.

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  • In terms of presidential election news, projected Democratic nominee Vice President Kamala Harris does not boast an extensive tech policy platform. While her track record as VP suggests a more pro-regulatory approach to AI, experts agree that a Harris Administration would not differ drastically from Biden’s approach. 
  • The Senate Commerce Committee is slated to mark up a number of AI-related bills this week, including the Future of AI Innovation Act, which would formally authorize the National Institute of Standards and Technology (NIST)’s  U.S. AI Safety Institute (AISI). The AISI was created by President Joe Biden’s Executive Order on AI and would be tasked with advancing AI safety research, developing AI guidelines and coordinating globally with other safety organizations. 
  • Multiple state legislatures are continuing to draft AI legislation. Despite backlash from Republicans nationwide, California state lawmakers are introducing new legislation to force big companies to test for “catastrophic” risks in their AI before releasing it to the public. A bill in New York called the “Legislative Oversight of Automated Decision-making in Government Act,” or LOADinG Act, was passed in the state House and Senate. If signed into law by the governor, the bill would require state agencies to publicly disclose any use of AI or automated decision-making software. 
  • The EU Artificial Intelligence Act was officially published in EUR-Lex, the EU’s official journal. Enforcement will occur in rolling steps until August of 2026, when AI deployers will be expected to fully comply with the Act.

The Glen Echo Group is an Orchestra network partner. Coalition builders, campaign creators and policy wonks, the Glen Echo Group transforms complicated tech and innovation challenges into positive outcomes for the digital world.

 

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