OFF-MUTE 🔈
📱 Should TikTok be banned in the U.S.?
⏰ Time will tell.
🎙️ Last week CEO Shou Zi Chew testified and was met with resistance and frustration from Congress.
💕 ICYMI: Trust is the glue that holds any community together. And Chew wasn’t able to provide sufficient reassurance to our government and most of TikTok’s 150 million U.S. users.
💬 Instead, we’re left asking questions:
Will they take measures to keep kids and teens safe?
Will our data be protected?
👇 But here’s what we do know for certain:
▶️ Short-form videos are here to stay. They make us laugh and learn. And they hold our attention longer than words can. It’s the most popular content and is expected to account for 82.5% of all web traffic this year.
✨ Influencers will still find ways to influence. Full-time content creators, on average, use 3.4 channels for audience engagement. So, if TikTok goes away, they will simply lean into existing platforms like Snapchat, Instagram Reels or YouTube Shorts. And we’re anticipating more TikTok alternatives will pop up.
👩⚖️ Big tech will continue to be held accountable. The stakes have never been higher. If you have any type of community where users’ privacy or well-being could be compromised, you need a business leader ready with the facts and the ability to answer difficult questions. Clear communication and transparency can often help you weather nearly any storm.
