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title: 💕 What we love (and don’t love) about ChatGPT
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How to find your comms mojo again

| View in browser March 22, 2023 👋 rethINK PR is our weekly newsletter filled with PR, content marketing and digital media advice. We tell you what works, what doesn’t and why. OFF-MUTE 🔈 ✨ Events are still one of the best ways to generate awareness and demand.    💛 We’re helping lots of clients ease back into them post-pandemic.     🗓️ SXSW just wrapped up and now HIMSS and RSA are on the horizon. Some companies are even considering bringing back IRL user events to build and nurture their communities.    📣 If you have big event aspirations this year, follow this smart advice from our Vice President Jessica Bettencourt:    ☑️ Decide your marketing moment. Are you announcing or launching something? Is it newsworthy enough to stand out among the noise? Remember, timing is everything. Unless your company news is relevant to today’s headlines, then it’s probably best to release any announcements you have planned either before or after a large industry conference and instead, use your presence at the show for relationship-building.    ☑️ Spread the word. Hosting, sponsoring or simply attending a conference is an investment…make it worthwhile! Start your communications at least 60 days in advance. Post your plans on social media, include them in your newsletter or mention them during a podcast interview. There are lots of ways to create buzz and engagement before the event happens.    ☑️ Prepare your spokespeople. It’s been a while! Build in time to refine your company narrative and dust off those interview skills. Reporter drop-ins can (and do!) happen unannounced. Pro tip: prep a few spokespeople so you have options in case of any last minute conflicts.   ☑️ Keep your eyes and ears open during the event. There might be a news development that could be a conversation among customers, partners or media while you’re there. Listen (and learn about) the key topics being discussed – you can capitalize on these trends and use them to fuel your future storytelling and content creating efforts this year.    ☑️ Have a backup plan. IRL events always bring unexpected issues, especially now. The collapse of Silicon Valley Bank, a Covid outbreak or another crisis could ruin your event or presence at one. If you’re running the show, it’s still a good idea to include virtual elements in case attendance disappoints.  JUST FOLLOWING UP 🙋 🎙️ Speaking at industry conferences — online and offline — are opportunities to tell your story, increase brand awareness, and establish credibility among your peers. Take the plunge and submit! Here are some tips to help you stand out from the crowd. CLIENT INK ✨ Thought Leadership Bosses think in-office work 3 times a week is ‘the magical number.’ ‘It’s not,’ says CEO Feature Story Rhode Island Wants to Have the First State-Level E-Government Rapid Response Fake flexibility, the menstrual taboo and being called a ‘female CEO’: 5 things women leaders want to see gone from business in 2023 Data Storytelling User forgetfulness drives preference for biometrics over passwords  THE DOWNLOAD 👩‍💻 ⬇️ Google and LinkedIn both plan to add more generative AI elements.  ⬇️ Meta is cutting another 10,000 jobs.  ⬇️ TikTok’s CEO will testify before Congress tomorrow. ⬇️ Twitter is using an emoji auto-response to journalists’ inquiries. OPEN TABS 📱 📌 8 Key Elements Of Thought Leadership  📌 7 Ways To Establish Exec Leadership Style, Tone & Presence On Social Media  📌 6 Key Elements To Crafting A Strategic Narrative  📌 How To Influence Your Audience  📌 How To Plan For RSA Conference 2023  📌 Influence Comes In All Shapes And Sizes 📌 Media Dinners: Build Long-Lasting Relationships  📌 Media Relations: Embargo Vs. Exclusive  📌 Media Training: Treat Every Interview Like A Broadcast Interview  📌 Product News: Balance What You Do With How You Think  📌 Why It’s Time To RethINK PR    “It’s important to determine early on what kind of marketing moment is right for you at an event. Remember, you want it to stand out, and not get lost in the noise.”    — Jessica Bettencourt, vice president, Inkhouse 💬 Tell your friends to subscribe here 📕 Bookmark our newsletter archive 🐦 Tweet now about this week’s topic Inkhouse, 260 Charles Street, Suite 200, Waltham, MA 02453 Unsubscribe Manage preferences |
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