Depending on who you talk to, AI will either save us or end us. Axios recently compared it to the advent of electricity, which changed everything including the very streets we walked. It had some inherent dangers (you could electrocute yourself, for starters), and was therefore highly regulated.
AI is one of our fastest-growing client segments at Inkhouse. We work with companies that imagine a brighter future powered by AI. They include investors like Eclipse, and leaders helping companies deploy AI, from data management to providing the models themselves (congratulations to Databricks on its acquisition of Tabular!).
There are also those solving big business problems using AI like Deep Instinct which is preventing malware attacks. Dialpad uses AI for customer intelligence, Robin AI tackles legal contracts, and Borderless AI is making it easier to manage global teams. We also work with companies tackling AI’s massive energy demands, such as Anza Renewables and Peak Energy, both of which are helping to accelerate the adoption of renewable energy plus storage at grid scale.
Like electricity, AI is facing massive regulation. Our Orchestra public affairs partner, Glen Echo Group, recently published their State of AI Regulation update. And our content partner Message Lab has its eyes on what AI will mean for search engine optimization—the home page and owned channels like newsletters will become critical as search moves away from reading content like, well, a machine.
AI storytelling is a unique challenge—it’s like telling the story of the Internet. The AI-washing is well underway. And fear cycles about privacy, security breaches, and energy abound. The more concrete the vision and the more rooted it is in real-world examples, the better. The winners are the ones who are making it responsible and real, anticipating the objections to AI and messaging them head-on. This is the stuff we live for.
Watch Inkhouse’s Managing Director Dan O’Mahony join Katie Barr, EVP & COO of Glen Echo and Ben Worthen (if you’re a PR pro you might have pitched him while he was at the WSJ), CEO of Message Lab, talk about the AI trends they are seeing across communications, public affairs and regulations, as well as content marketing.
Check out their video.
.png?upscale=true&width=200&upscale=true&name=InkHouse_Logo_FullColor_NEW2024%20(1).png){kind=logo}
-1-thumb.jpeg?t=1718084276152&width=554&composeType=play_button&overlayColor=%232f4254&overlayScale=0.3&name=ORCH-2024-3001-WEB_AI_Trends_4x5_FINAL%20(1)-1-thumb.jpeg)
