OFF-MUTE 🔈
⏰ It might be time to audit your content marketing program if you need to:
🌱 Create a new category (find the whitespace to own and lead)
💥 Break through the noise (understand why your content isn’t performing)
🖼️ Rebrand or launch a new website (clarify your story)
🙋 Recently, our #client Mend (formerly WhiteSource) turned to us to help them with a content audit ahead of their rebrand. We:
🔎 Analyzed over 400 website pages including two blogs and their products and services landing pages
💬 Researched top keywords including the competitors to help inform SEO strategy
📊 Examined content performance by looking at metrics such as page views, backlinks, and time spent on the pages
✨ Reviewed social media channels to find new, fresh ways to boost engagement
💡 Created a content marketing strategy to improve blog authority and overall social media presence
📝 Developed a plan with specific recommendations on what content to create, update, repurpose, remove or redirect
📖 This exercise optimized Mend’s content marketing program and provided them with a new roadmap on how to tell their story post-rebrand.