PR for the Virtual Economy Toolkit
We have been flung into overnight digital transformation. We’re now operating in a virtual economy in which everything must be done from a distance, preferably a digital one. Some sectors are paralyzed, while others are growing faster than ever. This new terrain is affecting how we live, where we work, how we shop, how we travel, and how we consume information. PR must pivot to address a new virtual mindset. Below are links to our recommendations about how events, media strategy and other communications tactics should adjust: